Privacy Policy

Last Updated: 07/02/25

BE&P Ltd ("we," "our," "us") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you use our website www.embroidery-ni.co.uk.

1. Information We Collect

We collect the following types of personal data:

• Personal Information: Name, email address, phone number, billing/shipping address.

• Account Information: Username, password, and preferences.

• Transaction Data: Purchase history and payment details.

• Technical Data: IP address, browser type, device information, and cookies.

• Usage Data: Pages visited, time spent on the site, and interaction data.

2. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contractual Necessity: To fulfill our contract with you (e.g., processing orders, providing services).

• Legitimate Interests: To improve services, prevent fraud, and enhance security.

• Consent: For marketing and non-essential cookies.

• Legal Obligations: To comply with legal and regulatory requirements.

3. How We Use Your Information

We use the collected information to:

• Provide and manage our services.

• Process transactions and fulfill orders.

• Improve website functionality and user experience.

• Send marketing communications (with your consent).

• Ensure security and prevent fraud.

4. Sharing Your Information

We do not sell your personal data. However, we may share your information with:

• Service Providers: Third-party partners who assist with payment processing, shipping, and analytics.

• YourWebShop: Since the YourWebShop service is provided by a third party, they will have access to customer data for the purposes of providing this service.

• Selected Third Parties: Where services are provided together with a business partner and it is necessary to disclose the information to them in order to provide the services to you.

• Legal Authorities: When required by law or to protect our rights.

• Other Third Parties: Including the police, law enforcement agencies, credit reference and fraud prevention agencies, and other bodies, to protect our or another person’s rights, property, or safety, in connection with the prevention and detection of crime.

• Business Transfers: In case of a merger, acquisition, or sale of assets.

5. International Data Transfers

If we transfer your personal data outside the UK or EU, we ensure appropriate safeguards, such as:

• Standard contractual clauses approved by relevant authorities.

• Adequacy decisions where applicable.

• Other appropriate security measures.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience. For details, please refer to our [Cookie Policy].

7. Data Security

We implement appropriate security measures to protect your personal data from unauthorized access, alteration, or loss.

8. Your Rights

You have the right to:

• Access, update, or delete your personal data.

• Withdraw consent for marketing communications.

• Request a copy of your data in a portable format.

• Object to certain data processing activities.

To exercise your rights, contact us at sales@embroidery-ni.co.uk.

9. Children's Data

Our website and services are not intended for children under the age of 16. We do not knowingly collect data from minors. If you believe we have collected data from a child, please contact us for deletion.

10. Retention of Data

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

11. Complaints and Regulatory Authority

If you have concerns about our data handling practices, you have the right to lodge a complaint with the relevant data protection authority, such as the UK Information Commissioner's Office (ICO).

12. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.

For any questions about this Privacy Policy, contact us at sales@embroidery-ni.co.uk.

By using our website, you agree to the terms of this Privacy Policy.